• Nov 22, 2023

Momentum Leisure and Tomorrowland present LIFE at MAPIC 2023. Strategy unfolds to become market leader in Central Europe

Cannes/Amsterdam/Antwerpen 23 November 2023 – Momentum Leisure will be prominently present at this years’ MAPIC (November 28-30, Cannes, Côte d’Azur), the leading global platform to build vibrant retail & leisure destinations. The Momentum Leisure team – headed by founder Martijn van Rheenen – will present ‘Reshaping the future of leisure’, the company’s strategy to become market leader in Central Europe in the leisure field of theme parks. MAPIC will also be the stage for a spectacular new leisure concept in a joint venture with Momentum Leisure and Tomorrowland Leisure: LIFE, a high-end aqua park resort, that will be revealed on November 28.

Growing successfully since 2008

Momentum Leisure started developing land for leisure projects in Poland in 2008, opening theme park Majaland in Kownaty in 2018 and Majaland Warsaw in 2022. In July 2024, Majaland Gdansk will be opened, followed by Majaland Katowice in 2026. Now under development is a waterpark in Warsaw, which will be an addition to the existing Majaland park.

Rapid expansion

Building on existing success and growth, Momentum Leisure will expand its leading position in Central European metropolitan areas. With five new theme park developments in preparation and multiple acquisition targets in and outside of Poland, Momentum Leisure focuses on expanding towards 10 gates with more than 5 million visitors annually.

Revealed on 28 November at MAPIC: LIFE, by Tomorrowland Leisure

One of the eyecatchers of this years’ MAPIC will be the launch of a brand new, game changing concept: LIFE, which will be revealed at the opening of MAPIC on November 28. The Joint venture with the Belgian brand Tomorrowland and Momentum Leisure includes a spectacular and energy neutral aqua resort located near Berlin. Various other potential locations are being researched, worldwide.   

We are looking forward to seeing you at MAPIC, where we will be present at booth P 1.F 60! This is also where you can get a first glimpse of the game changing LIFE.

About Momentum Leisure

Momentum Leisure partners with leading European brands in leisure, entertainment and retail. The team has over 200 years of combined relevant experience in the theme park industry and combines strong market and industry knowledge with excellent local relationships and a pioneer spirit with Dutch can-do attitude. The company has license agreements with strong world-class theming / IP (e.g. Tomorrowland, Nickelodeon, Smurfs, Studio100 / Plopsa).

Momentum Leisure benefits from first mover advantage in markets with exceptional growth and return potential. To date, around 150 million euro is invested in leisure parks in growth markets in Central Europe. Every Momentum Leisure project is 100% equity financed.

Momentum Capital is the largest investor in Momentum Leisure.

About Tomorrowland

Tomorrowland has evolved into a global entertainment brand and media powerhouse, still owned by two Belgian brothers. Today, over 200 passionate employees are creating magic in the We Are One.World headquarters in Antwerp (Belgium). We Are One.World organizes festivals & events like Tomorrowland in Belgium, Tomorrowland Brasil in Itu (São Paulo), Tomorrowland Winter in Alpe d’Huez (France), a yearly residence at Ushuaïa Ibiza and several groundbreaking digital festivals.

In addition to the festivals & events, the record label Tomorrowland Music, the Tomorrowland Academy (a DJ & producer school), the music management & booking agency One World Artists and a Tomorrowland DJ & Experience Store were established. The Tomorrowland universe is brought into people's homes through Tomorrowland Fiction, the radio station One World Radio, the iconic Tomorrowland after movies and several exclusive documentaries. A brand new immersive experience, The Great Library of Tomorrow, will open in Barcelona by the end of 2023. With the Tomorrowland apparel & accessories label and homeware, Mesa (the Tomorrowland restaurant), The Ride to Happiness by Tomorrowland (at Plopsaland De Panne), the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest) and the sparkling wine Solo Vida, the world of lifestyle, leisure and experience is being tapped into.

We Are One World keeps on working on a better tomorrow thanks to the sustainability platform Love Tomorrow and the Tomorrowland Foundation, building several Music & Arts Schools in the world.