Economic Pressures Fail to Deter Demand for Family Entertainment
Warsaw, 13-03-2025 – Despite rising inflation, Polish families continue to prioritize leisure activities, choosing domestic travel and budget-conscious entertainment options to maximize value without cutting back on experiences. According to research from Majaland, one of Poland’s leading amusement park operators, visitor numbers across its three parks in Warsaw, Kownaty, and Gdańsk have shown consistent year-over-year growth. This resilience underscores the strong demand for quality family time, even during times of economic uncertainty.
Smart Spending: How Polish Consumers Adapt Their Leisure Habits
Rather than giving up entertainment, Polish consumers are adopting more strategic approaches to their spending. They are leveraging annual passes, seasonal discounts, and event-based promotions to maintain access to high-quality experiences while managing their budgets effectively. Special occasions such as Christmas, Halloween, and summer festivals have become key periods for family outings, offering exceptional value and unique experiences.
“While inflation has prompted many Polish households to postpone significant expenses—such as purchasing cars or making home improvements—family entertainment remains a priority,” says Żaneta Gutowska-Rukszan, Managing Director at Majaland Polska. “This trend reflects the cultural importance of shared experiences and quality time with loved ones.”
A Shift Toward Domestic Destinations
Historically, Polish families travelled abroad for amusement park experiences, often choosing destinations such as Heide Park in Germany. However, the market is shifting as more families opt for domestic options that provide world-class entertainment at competitive prices. Majaland’s three parks have successfully positioned themselves as premier alternatives, keeping families engaged within Poland’s borders.
Additionally, Poland’s moderate climate is becoming an attractive feature for international visitors. The growing “Coolcationing” trend—where travellers seek out destinations with comfortable temperatures rather than extreme heat—has increased interest in Poland as a vacation spot, particularly among German tourists, who frequently visit Majaland Kownaty due to its convenient location near the border.
Navigating Peak Seasons and Employment Growth
Like many in the leisure industry, Majaland experiences its highest visitor numbers during the warmer months, with August being the busiest period, closely followed by July, June, and May. To ensure smooth operations, Majaland actively balances visitor flows and staffing levels, significantly expanding its workforce during peak times.
“As we prepare for another high-traffic season, we are focused on growing our team to maintain an exceptional guest experience,” notes Gutowska-Rukszan. “During peak months, we employ approximately 700 staff members across our three parks, with a particular emphasis on seasonal roles.”
Future Growth and Commitment to Accessibility
Majaland remains committed to innovation and accessibility, continuously enhancing its attractions and facilities. This year, the company will introduce new experiences developed in collaboration with a leading global entertainment partner, further solidifying its position as a top-tier family entertainment provider. At the same time, Majaland upholds its mission to make entertainment accessible to all children, implementing programs that support families facing financial hardships.
“Our goal is to ensure that every child has access to unforgettable experiences, regardless of their circumstances,” says Gutowska-Rukszan. “Majaland is more than just an amusement park—it’s a place where families come together, create memories, and enjoy world-class entertainment.”
As inflation continues to impact consumer spending, the ongoing demand for leisure activities highlights the vital role of entertainment in Polish family life. With a focus on affordability, accessibility, and innovation, Majaland is poised to meet this demand, offering exceptional experiences for visitors of all backgrounds.
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