Majaland Gdańsk welcomes iconic characters from Nickelodeon and the Smurfs
Momentum Leisure celebrates the Grand Opening of its third theme park in Poland, Majaland Gdańsk, on June 29, 2024. After the successful openings of Majaland Kownaty (2018) and Majaland Warsaw (2022), the Amsterdam-based developer and operator of theme parks is strengthening its position in the growth market of Central and Eastern Europe by adding Majaland Gdańsk to its portfolio. The opening is accompanied with the signing of two important license agreements, which allows Momentum Leisure to integrate the beloved Smurfs from Peyo Company as well as the iconic characters from Nickelodeon series including SpongeBob SquarePants and Teenage Mutant Ninja Turtles. They will be welcomed by existing popular characters from Studio 100 like Maya the Bee and Vicky the Viking.
New license agreements
Momentum Leisure is proud to reinforce its Intellectual Property-based strategy with the launch of Majaland Gdańsk and the signing of long-term agreements with Peyo Company and Nickelodeon. New CEO Wouter Dekkers remarks: "Joining the company in April felt like stepping into a fast-moving rollercoaster. I am excited and honored to guide Majaland's next phase in Poland. Our goal is to enhance our parks with compelling family entertainment and attractions. It is incredibly gratifying that Majaland will showcase the beloved Nickelodeon brand and its characters to our guests."
Future growth
Since its founding, Momentum Leisure has focused on Poland as its driver for growth. The opening of the third park fits perfectly in the strategy of becoming a major player in the leisure industry of Central and Eastern Europe. By acquiring and developing attractive locations and presenting highly popular characters in its parks, Momentum Leisure has been able to secure a prominent position in the emerging theme park market of Poland. In April 2024, Momentum Leisure announced the partnership and cooperation with Mitiska-REIM to develop its fourth theme park in the south of Poland, adjacent to Mitiska-REIM’s largest retail center in the city of Gliwice, Europa Centralna.
About Majaland Gdańsk:
Majaland Gdańsk spans 20,000 m² and features 25 attractions, many of which are indoor. Conveniently located near the historic and popular tourist city of Gdańsk, the park is perfect for families with young children. Guests can enjoy attractions featuring beloved characters like Maya the Bee, the Smurfs, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The park is open daily from 10 AM to 6 PM, year-round, with free admission for children below 85 cm.
More info: https://www.majalandgdansk.pl
About Momentum Leisure:
Since 2008, Momentum Leisure has been developing and managing top-tier theme parks in Central and Eastern Europe, delivering unforgettable experiences and memories for all ages. Following the success of Majaland Kownaty (2018) and Majaland Warsaw (2022), Majaland Gdańsk opened its doors in 2024. Momentum Leisure’s growth strategy includes integrating various new theme parks with a strong emphasis on safety, family, shared emotions and sustainability.
About Paramount Location-Based Entertainment & Experiences:
Paramount Location-Based Entertainment & Experiences brings Paramount’s stories and franchises to life across experiential touchpoints, including theme parks, hotel & resorts, water parks, cruises, pop-ups, attractions, themed restaurants, Broadway musicals, touring shows, and more. Driven by iconic consumer brands, Paramount Location Based Entertainment & Experiences operates globally with more than 50 restaurants, 7 hotels & resorts including Nickelodeon Punta Cana, Nickelodeon Riviera Maya and Paramount Hotels in Dubai, themed parks and family centers across the US, the UK, Spain, Germany, Australia, Italy, Belgium, China and Malaysia and stage shows including Mean Girls The Musical, The SpongeBob Musical, and the family touring hit PAW Patrol Live!
About Peyo Company:
Peyo Company is an entertainment entity proudly promoting and perpetuating Peyo’s work and legacy of creating enchanted stories and experiences throughout the years. The company was founded in Belgium by Peyo’s daughter, Véronique Cullifordand regroups all commercial and creative activities linked to Peyo’s creations, among which Johan & Peewit, Benny Breakiron, and the beloved iconic blue characters, The Smurfs. Peyo Licensing is the worldwide licensor for consumer products, family entertainment & experiences, and book publishing. Peyo Distribution manages the worldwide distribution of the audiovisual catalogue. Peyo Productions oversees the production of audiovisual content. Peyo Creations regroups the studio activities, producing new artwork and stories. Pierre Culliford (aka Peyo) created everlasting worlds and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and bringing glorious international success and recognition.
More info: https://www.smurfbusiness.com
About Plopsa:
Plopsa, the theme park division within Studio 100, operates 8 theme parks that account for 3.5 million visitors a year. The Plopsa parks offer the pleasure of top attractions for young and old in a unique environment. Belgium is home to Plopsaland De Panne, the water parks Plopsaqua De Panne and Plopsaqua Landen-Hannuit, Plopsa Indoor Hasselt, Plopsa Station Antwerp in the station building of Antwerp-Central and Plopsa Coo Ardennes in the Belgian Ardennes. In 2010, the first Dutch indoor theme park, Plopsa Indoor Coevorden, was opened. That same year, the existing German Holiday Park Germany was also acquired. In addition to the parks, Plopsa also operates an external Plopsa Shop in Wijnegem Shopping Center, the Studio 100 Theater De Panne, Plopsa Village and the very first, enchanting Plopsa Hotel in De Panne.
More info: https://www.plopsa.com
